Sustainability Commitment
Intentional Action
Creates Sustainable Outcomes
At Intentionally Natural, sustainability is a core value that guides everything we do. From the very beginning, our desire has been to take intentional action to ensure that our environmental impact is profoundly positive. We aim to deliver you the best in natural products while ensuring the health and wellbeing of the environments that provide us with the potent natural ingredients found in our offerings.
Our philosophy is simple: while words hold weight, it’s through intentional actions that we create profound change. That’s why we go above and beyond to reduce our environmental footprint while providing you with the best in natural beauty, health, and wellness. With every order you make, we actively offset a minimum of 5kg of CO2, plant trees, remove ocean plastic, and restore marine biodiversity through kelp planting.
Taking the natural approach to your health extends beyond what you choose to nourish your skin and body with; it also involves supporting the environments that enable future generations to thrive.
Intentionally Partnerships
Ensuring Impact with Measurable Results
We believe in taking intentional actions that are backed by accountability and transparency. That’s why, in 2025, we are making an even greater impact by expanding beyond being carbon-neutral to actively offset more carbon than we create, with trackable, measurable results through our new partnership with Greenspark. Through this collaboration, we’re able to ensure that our sustainability practices are profoundly positive and transparent.
This partnership allows us to support impactful projects on a global scale and take direct action on issues close to our heart, such as ocean plastic rescue, reforestation, and marine biodiversity restoration.
Additionally, we offer you full visibility into the impact of your purchase, so you can see exactly how your decision to shop with us contributes to a more sustainable future because we believe in taking action, not just making claims.
The Connection Between
Sustainability & Your Highest Health
As a small, family-run NZ business, our commitment to sustainability is a daily evolution of practices where we consciously improve and ensure that how we operate reflects our environmental values. From a childhood split between growing up surrounded by nature on Aotea (Great Barrier Island) to a more modern pace of life in our Auckland city base, Intentionally Natural is built upon the fundamental understanding that without nature, we would lack the nourishment that allows us to thrive.
This belief is central to everything we do and why we are unwavering in our dedication to serving your highest health in a sustainably responsible way. Never losing sight of the forest for the trees, even when we are surrounded by buildings, we ensure that our actions today protect the environment for the future.
Intentional Choices, Positive Impact
From our sustainably sourced natural packaging materials to our minimalist approach to marketing materials, we intentionally choose to invite you to experience natural products with a little treat in every order, rather than telling you about it through marketing materials destined to contribute to environmental pollution.
100% Cruelty-Free forever
No animals are harmed in the creation or testing of our products. We are cruelty-free, now and always.
100% natural only products
Made with 100% natural, organic, and naturally derived ingredients. No synthetics, no exceptions!
100% Sustainable Ethical sourcing
Sustainably and ethically sourced ingredients and methods, ensuring a positive impact on the planet.