The word natural is everywhere, but what does it really mean?
Here, being natural is non-negotiable. It means no synthetics, no grey areas for greenwashing, and no watered-down standards. Every product we offer is 100% natural, made only with natural, organic, or naturally derived ingredients, and is 100% free from toxins and synthetics, including those misleading “natural identical” ones.
The Best of Natural, Curated with Intention
We have no interest in “clean beauty” trends or flippant formulations. We are all in when it comes to authentically natural beauty and wellness, offering only the best in organic skincare, natural beauty, and wellness products that honour your body and align with your values.
Truly natural is all that exists here, from skincare for sensitive skin, to organic hair and beauty essentials, to natural supplements that support your highest health.
No shortcuts. No false claims. Just intentional, natural, results-driven products.
Safety Assured, Not Assumed!
Many assume that if it’s natural, it must be safe. But that’s not always true. Formulation matters, and we know what to look for.
With our industry expertise, every product we offer meets strict criteria for dermal safety, bioavailability, and potency within safe ranges. We are here to support your highest health naturally, without compromise.
From natural skincare for aging skin to beyond-clean beauty products, we take your safety seriously.
You will never find anything we would not or do not already use to care for ourselves and our loved ones on a daily basis.
Naturally Effective, Without Compromise
We believe in products that champion natural ingredients in formulations that deliver proven results. Every product we offer is bioavailable, nutrient-dense, and designed to deliver on its promise.
You deserve better than the bare minimum or faltered formulations.
We’re here to serve as your industry INsider, so you can nourish yourself with the best natural beauty and wellness products that truly deliver real results—with ease.
Because natural should never mean compromising on effectiveness.
Our only bias is to what serves your highest health, providing you the transparency and ease you deserve to find products that exceed expectations and naturally align with your values.
Let customers speak for us
Crafted by Nature, Curated for Aotearoa
Intentionally Natural is a bespoke, proudly New Zealand-owned, female-led small business dedicated to serving your highest health with exclusively 100% natural, safe, and effective beauty, health, and wellness solutions.
As NZ’s only authentically natural online destination dedicated to connecting you with transparently natural beauty and wellness, we deliver your naturals to your door throughout New Zealand with sustainable, carbon-neutral shipping on all orders over $80—ensuring every order you place creates a positive environmental impact.
A Hand-Picked Natural Always on the INside
With every order, we include a thoughtfully selected natural treat for you to experience—hand-picked to complement your purchase.
We don’t do throwaway marketing or generic inserts. Instead, we choose something real and purposeful—because we’d rather give you a natural you can feel, not one you read about on a postcard destined for the bin.
How do you choose the brands you stock?
We only partner with brands that align with our ethos and meet our strict criteria for safety, purity, sustainability, and effectiveness.
Every brand is hand-selected and thoroughly vetted—this is where our expertise and deep understanding of formulation, beauty, and wellness comes in.
We know the ins, the outs, and the in-betweens of what makes for a naturally effective formulation that truly delivers.
Nothing unnatural, unnecessary, or subpar makes it past us.
Only the best of authentically natural adorns—and awaits you on—our shelves.
Specialising in Holistic Health and Natural Beauty
At Intentionally Natural, we specialise in providing you with the best in holistic health and wellness products, natural supplements, 100% natural beauty, and synthetic-free skincare.
This means we are all in and exclusively dedicated to offering only products that support your highest health, naturally.
Our careful curation also includes natural health foods, organic wellness teas, handcrafted beauty tools, and ethically made, zero-waste living solutions, because intention extends to every aspect of daily life here.
Alongside our 100% natural skincare and beauty, you will never find synthetics or “nature-identical” ingredients.
We don’t do natural-approved synthetics.
We believe in pure, purposeful, proven naturals—nothing else.
This is your home of holistic wellness and natural beauty, created with integrity, intention, and care.
What if I have allergies or ingredient sensitivities?
All of our products are 100% natural, but we understand that sensitivities can still vary. That’s why we provide full ingredient listings on every product page to help you make the best choice for your skin and wellbeing.
If you’re looking for added peace of mind, explore our
Dermatologically Tested + Approved skincare collection specially chosen for sensitive skin and formulated to meet the highest safety standards.
Need more insight on any of the ingredients in our products? We’re always here to help with personalised guidance. Just reach out—we’d love to assist you.
How and When Will My Order Arrive?
All orders are caringly packed using carbon-neutral packaging materials, then picked up by our B Corp-certified, Toitū carbon-reducing shipping partners.
You’ll always be updated throughout the process so you can follow your naturals on their journey—straight to your door.
For estimated delivery times, returns, and more, visit our Shipping & Returns info
Need Personal Guidance?
We’re here to serve your highest health with clarity and care.
If you need help choosing the right natural solution for your skin, beauty, or wellness needs, we’d love to hear from you.
Contact us and we’ll guide you with expert support, not guesswork.
From Our Corner of New Zealand to Yours
Serving your highest health whenever it suits you.
Delivering all your naturals from Auckland to your door across New Zealand with carbon-neutral shipping.
Need help choosing the right naturals? Personalised expert guidance awaits you.
Sustainable sourcing
Our brands formulate with 100% sustainably & ethically sourced ingredients
Cruelty free
We are proudly commitment to being 100% cruelty free forever
100% natural products
Our products are formulated with only 100% natural, organic or naturally derived ingredients