Our brands

We align only with brands that meet our strict standards for purity, safety, and efficacy. Every product is proven 100% natural, free from all synthetics—including so-called natural-approved ones—ethically sourced, and transparently formulated to support your beauty and wellness needs while serving your highest health.

In a world where “natural” and “organic” should be straightforward, navigating beauty and wellness is anything but simple. As formulators, we know the industry’s loopholes, misleading claims, and hidden synthetics. That’s why we champion transparency—bringing you the best in truly natural beauty and wellness in one trusted, easy-to-navigate space.

Many of our brands use certified organic ingredients, while others focus on wildcrafted and naturally derived botanicals that often exceed organic standards. Every product we offer is transparently natural and bioavailable, whether 100% natural, 100% organic, or a blend of both.

You’ll always find full ingredient and certification details in the certification section of each product page, ensuring you can make informed, confident choices.

Many mainstream clean, natural, and even organic beauty, health, and wellness brands stretch the definition of "natural" by including natural-approved or nature-identical synthetic ingredients—diluting what it truly means to be natural.

At Intentionally Natural, we go beyond clean beauty, ensuring that every formulation is 100% natural, bioavailable, and free from questionable ingredients.

We believe you deserve transparently natural, safe, and effective formulations, free from hidden synthetics or subpar fillers. Yes, creating truly natural beauty and wellness products is more costly, but we refuse to cut corners. Those who prioritize cost-saving over purity should not sit alongside brands that uphold ingredient integrity.

Here, you’ll only find proven, truly natural formulations that align with our commitment to purity, safety, and efficacy—because your highest health deserves nothing less.

Absolutely! As an independent, NZ-owned and operated business, we take immense pride in bringing you the best of New Zealand-made beauty, health, and wellness brands.

Just like our global offerings, only the most exceptional NZ brands—those that align with our commitment to sustainability, transparency, and truly natural formulations—make it onto our shelves. Every product is carefully vetted to ensure it upholds the highest standards of purity, safety, and efficacy, so you can shop with confidence knowing you’re supporting both your highest health and locally made excellence.