Ingredients with Integrity
Every product we offer is part of an expertly curated range, formulated to deliver real results using only natural, organic, or naturally derived ingredients.
We take the guesswork out of choosing safe, effective products by offering full transparency at every step.
- Animal Testing
- BHA, BHT, and Coal Tar Dyes
- Cocoamide, DEA, and DPB
- Formaldehyde, Mineral Oils, and Parabens
- Paraffin, Parfum/Fragrances, and PEGs
- Phenoxyethanol, Petroleum, and Phthalates
- SLES, Silicone, SLS, and Sulfates
- Synthetic Ingredients, Talc, and Triclosan
- Neurotoxins like Aluminum, Lead, and Mercury
We believe all of Aotearoa deserves beauty and wellness solutions that are pure, safe, and truly effective—so you can care for yourself and your loved ones, as we do, with confidence and ease.
Natural, by Our Definition
At Intentionally Natural, our definition of natural is uncompromising.
Here, you’ll only ever find an expert curation of pure, safe, and effective beauty, health, and wellness products, made with sustainable, ethical, 100% natural bioavailable ingredients.
We have zero tolerance for synthetics, including those sneaky “nature-identical” ingredients that often find their way into so-called “natural” products.
While many brands allow up to 5% synthetic ingredients under the label of natural-approved synthetics, we never compromise.
Our offerings are made to protect your skin, your health, and your well-being, without exception.
Transparency You Can Trust
In a world of misleading “natural” claims, we go beyond the status quo.
Greenwashing and the “not quite natural” approach that only meets the bare minimum to carry a natural or organic stamp have no place here.
Only truth, integrity, and real transparency.
All of our offerings are carefully vetted to ensure they are free from synthetic fillers, hidden toxins, and false claims, and are always sustainably sourced, consciously made, and 100 percent cruelty-free.
Here, the products you love truly reflect your values, meet your needs, and exceed expectations.
Award-Winning Naturals
100% natural skincare, wellness, and beauty products. Award-winning formulations from brands that champion truly natural.
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
100% Cruelty-Free forever
No animals are harmed in the creation or testing of our products. We are cruelty-free, now and always.
100% natural only products
Made with 100% natural, organic, and naturally derived ingredients. No synthetics, no exceptions!
100% Sustainable Ethical sourcing
Sustainably and ethically sourced ingredients and methods, ensuring a positive impact on the planet.