IN Pursuit of Purity
Lara’s dedication stems from the belief that natural and organic beauty and wellness products must champion ingredient integrity and formulation bioavailability. Products labeled as 'natural' or 'organic' must truly be pure, safe, and effective, crafted to support your highest health with ease and give you peace of mind that they are exactly what they claim to be.
After observing how these terms are more often than not misused to capitalise on the desire for pure, safe, and effective solutions, Lara knew she had to create something different. Intentionally Natural was born as a space solely dedicated to providing you with transparently natural and organic beauty, health, and wellness solutions. Free from deception, and free from the grey areas that too often cloud what 'natural' truly means.
“Everyone deserves truly natural, safe, and effective solutions they can trust. Intentionally Natural stands as a testament to ensuring this purpose.”
— Lara Fountain
From the Beauty Industry to Your Personal Industry Insider
After time spent as a makeup artist and hair stylist, my skin became compromised.
The very products I was using daily, filled with harsh lab-created chemicals, were having a devastating impact. Constant exposure led to severe sensitivities, painful inflammation, and hormonal disruption.
I began to question the integrity of the ingredients so often deemed “safe” for the masses. How many others were experiencing adverse reactions, unknowingly exposed to subpar, disruptive ingredients that quietly increased their toxic load and put stress on their bodies, all hidden in the products they trusted for beauty and wellness?
Born of Nature. Built with Intention.
Growing up on the windswept, untouched, and wildly rich landscape of Aotea, nature has always been everything to me. That connection shaped every part of Intentionally Natural. Because without nature, we wouldn’t have the potent and pure ingredients found in our products.
Here, nature and intention guide every choice we make. It’s not just what we do. It’s how we do it that sets us apart. Being Intentionally Natural isn’t an ideal. It’s how we choose to live every day, in alignment and harmony with nature.
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Make Me Yours
Always ethically sourced
We carefully consider the company we keep, partnering only with brands that uphold our values. Read about our ethical sourcing principles.
Forever Cruelty-Free
Learn why we are unwavering in our commitment to being cruelty-free forever.
Sustainable by Nature
We work with like-minded individuals who share our values of giving back to the planet that nourishes us. Discover how we prioritize sustainability.