What is exceptional cannot coexist in excess. We curate beauty, health and wellness naturally with intention.

New Zealand's Original Superfood Company Is Now IN Store

Matakana Superfoods has spent three decades becoming a wholefood name New Zealand trusts without question. Now shop the curation of beyond clean, always natural and nutrient-dense formulations that are worth getting to know.

Explore Matakana Superfoods

Our Standards Begin Where Others End

Extending beyond clean and conscious, Intentionally Natural excludes what many natural and organic beauty retailers in New Zealand still allow. Every product meets a stricter standard of purity, intention and integrity.

Intentionally Naturally

Natural Retailers

Clean Beauty Retailers

Mainstream Retailers

Natural-Identical

Parfum / Fragrance

Phenoxyethanol

Petrochemicals

Talc

No hormone or endocrine disruptors. No natural identical ingredients. No unnecessary allergens. No ingredients that mislead, harm or compromise your health and wellbeing. Ever.

Women with calm face behind flower in natural light

Sustainability

as Much Instinct as It Is Initiative

Sustainability is not only an initiative added to what we do. It is instinct, the intrinsic exhale to the inhale of every choice we make.

This understanding shapes how we curate and operate. Every product you find is chosen with the same discernment. Ingredients sourced responsibly. Created using practices that protect biodiversity. Resulting in formulations proven by performance.

Aligning your needs and values is never a matter of compromise. With every purchase, your impact goes further, helping remove CO₂ emissions, recover ocean plastics, protecting bees and supporting ocean and land reforestation on a global scale.

Discover your impact

New Zealand’s Home for 100% Natural Beauty, Health and Wellness

No synthetics. No compromises. Every product is made from natural, organic or naturally derived ingredients. Never nature identical. Never synthetic. Each one is cruelty free, ethically sourced and assessed for purity, performance and transparency before it is presented to you.

Read Our Standards

Less impact. More intention. Your order is packed with care for the distance ahead and for the environment. Packaging is sustainably sourced and made, compostable or recyclable. Every order funds carbon neutral delivery. Plus a further 6kg of CO2 offset, ocean plastic removal, kelp planting and bee protection.

View Our Commitment

Real guidance from our formulator and team who understand natural beauty, health and wellness. New to natural. Working with sensitivity. Refining what you already use. Whatever it is, you can ask. Intentionally Natural is a female led, independent and New Zealand owned family business.

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Intentionally Natural the 100% natural ingredient standard in beauty health and wellness pure non synthetic toxin free

100% Natural

Pure by standard, not by claim. Never synthetic, always natural.

Intentionally Natural stands for 100% sustainably sourced ingredients eco friendly ethical sourcing living wages and regenerative impact models

Sustainably Sourced

Ingredients chosen with care for nature and your wellbeing.

Intentionally Natural is forever 100% cruelty free never tested or exploited compassionate natural beauty skincare and wellness

Forever Cruelty-Free

Compassion without compromise. Never tested or exploited.