What is exceptional cannot coexist in excess. We curate beauty, health and wellness naturally with intention.

A Bloom of Florals with Ceremonial Woody Notes

Metamorphosis Formē Aromatherapeutic Perfume was created to evolve with your body — offering a calming, sensual ribbon of mood. Formulated for peri to post-menopause, it invites grace, grounded sensuality and a return to centre.

Experience Formē

Our Standards Begin Where Others End

Extending beyond clean and conscious, Intentionally Natural excludes what many natural and organic beauty retailers in New Zealand still allow. Every product meets a stricter standard of purity, intention and integrity.

Intentionally Naturally

Natural Retailers

Clean Beauty Retailers

Mainstream Retailers

Natural-Identical

Parfum / Fragrance

Phenoxyethanol

Petrochemicals

Talc

No hormone or endocrine disruptors. No natural identical ingredients. No unnecessary allergens. No ingredients that mislead, harm or compromise your health and wellbeing. Ever.

Vanessa Megan skincare campaign model portrait with natural glowing skin and botanical florals.

Sustainability

as Much Instinct as It Is Initiative

Sustainability is not only an initiative added to what we do. It is instinct, the intrinsic exhale to the inhale of every choice we make.

This understanding shapes how we curate and operate. Every product you find is chosen with the same discernment. Ingredients sourced responsibly. Created using practices that protect biodiversity. Resulting in formulations proven by performance.

Aligning your needs and values is never a matter of compromise. With every purchase, your impact goes further, helping remove CO₂ emissions, recover ocean plastics, protecting bees and supporting ocean and land reforestation on a global scale.

Discover your impact

New Zealand’s Home for 100% Natural Beauty & Wellness

No synthetics. No compromises.

Every product we offer is made purely from natural, organic, or naturally derived ingredients — never “nature identical,” never synthetic. Each is cruelty-free, ethically sourced, and verified by our in-house team for real, visible results. Because confidence begins with complete clarity. Learn More →

Less impact. More intention.

From 100% natural, compostable and recyclable packaging to far-reaching environmental initiatives and carbon-neutral delivery — every order honours the planet. A natural gift is always included. It’s our way of saying: we truly appreciate you for choosing IN.View Our Sustainability Commitment →

Real guidance, from those who truly know.

Whether you're ingredient-curious, navigating sensitivity, or refining your routine — we’re here, and we know our stuff. As a formulator-led, independent NZ business, our support is thoughtful, expert, and never pushy. Contact Us →

Intentionally Natural the 100% natural ingredient standard in beauty health and wellness pure non synthetic toxin free

100% Natural

Pure by standard, not by claim. Never synthetic, always natural.

Intentionally Natural stands for 100% sustainably sourced ingredients eco friendly ethical sourcing living wages and regenerative impact models

Sustainably Sourced

Ingredients chosen with care for nature and your wellbeing.

Intentionally Natural is forever 100% cruelty free never tested or exploited compassionate natural beauty skincare and wellness

Forever Cruelty-Free

Compassion without compromise. Never tested or exploited.