Tomato, leek and fennel braised lentils

At Intentionally Natural, we go beyond conventional and clean beauty and wellness standards. To us, “natural” isn’t just a word used to greenwash or appeal to your desire for purity it’s a promise. That’s why we’re proud to be New Zealand’s only destination exclusively dedicated to offering 100% natural and organic beauty, health, and wellness products.

With our Natural Only Promise, every product we offer is entirely free of synthetics, toxins, and harmful ingredients, including so-called “nature identical” synthetics. When you choose to shop with Intentionally Natural, you’re not just selecting products that align purely with the power of nature, but you’re also prioritising your peace of mind.

Shop the Best in Natural Beauty, Health, and Wellness Products and experience the difference of truly natural wellness.

At Intentionally Natural, we’re a small, family-owned and operated, proudly New Zealand-based online store specializing in 100% natural beauty, health, and wellness products.
With decades of experience in the beauty industry, starting as a makeup artist and hairstylist, and now a certified natural skincare and cosmetics formulator, I founded Intentionally Natural to bring transparency to an industry often clouded by vague claims, flawed formulations, and grey areas. Navigating what's truly natural, safe, and effective can be overwhelming with so many options and misleading claims on the market.
That’s why we’ve made it our mission to ensure that every product we offer is transparently natural, featuring proven formulations with cruelty-free, ethically sourced, and sustainable ingredients. We prioritize purity so you can shop with confidence, knowing every item supports your natural beauty, health, and wellness.

Based on Auckland’s stunning West Coast, we ensure every order is swiftly delivered to your door with carbon-neutral shipping, providing you with a sustainable, eco-conscious experience. For us, it wouldn’t make sense to offer exclusively natural products without treading lightly on the planet, which is why we’ve adopted a “nothing unnecessary” philosophy. This means we focus on simplicity and sustainability, so instead of sending you unnecessary marketing materials, we thoughtfully include samples of our beautiful naturals, each one carefully selected to enhance your experience.

As an exclusively online store, you can shop at your convenience, knowing that your choices are not only good for your well-being but also for the environment. We’re not here to make a fortune. Our goal is to create transparency by serving your highest health naturally, which is why you’ll never find us charging unfair prices or using scarcity tactics. At Intentionally Natural, you can shop with confidence, knowing that your purchase is fair, transparent, and won’t unfairly cost you or the Earth.