Integrity is the benchmark that shapes our standards. We go beyond convention championing purity, intention & formulation  to bring you a new standard of excellence In natural beauty & wellness.

A Bloom of Florals with Ceremonial Woody Notes

Metamorphosis Formē Aromatherapeutic Perfume was created to evolve with your body — offering a calming, sensual ribbon of mood. Formulated for peri to post-menopause, it invites grace, grounded sensuality and a return to centre.

Experience Formē

Our Standards Begin Where Others End

Extending beyond ‘clean’ and ‘conscious’ we exclude what other natural and clean retailers still allow, so every product here meets a higher standard of purity, intention and integrity.

Intentionally Naturally

Natural Retailers

Clean Beauty Retailers

Mainstream Retailers

Natural-Identical

Parfum / Fragrance

Phenoxyethanol

Petrochemicals

Talc

No hormone / endocrine disruptors, “natural-identical” ingredients, unnecessary allergens, or any ingredient that misleads, harms, or compromises your health or wellbeing — ever.

Choosing with intention means your impact goes further

With every order, you’re supporting vetted, traceable environmental initiatives including CO₂ removal, carbon-positive delivery, ocean plastic recovery, reforestation and bee repopulation on a global scale — caring for your health and the planet with ease.

Know your Impact

New Zealand’s Home for 100% Natural Beauty & Wellness

Every product we curate is made exclusively from 100% natural, organic or naturally derived ingredients — never synthetic, never “nature identical.” Each is cruelty-free, ethically sourced and proven effective, so you can feel confident in every choice. Learn More →

We honour nature with every step. From compostable or recyclable packaging to carbon-neutral delivery, your order arrives with care for both you and the planet. A complimentary natural treat is always included — our way of saying thank you. View Our Sustainability Commitment →

Whether you’re seeking product recommendations, ingredient insights, or help choosing what’s right for you, we’re here. As a proudly small, independent NZ business, we guide you with genuine care — every step of your natural journey. Contact Us →

Intentionally Natural the 100% natural ingredient standard in beauty health and wellness pure non synthetic toxin free

100% Natural

Pure by standard, not by claim. Never synthetic, always natural.

Intentionally Natural stands for 100% sustainably sourced ingredients eco friendly ethical sourcing living wages and regenerative impact models

Sustainably Sourced

Ingredients chosen with care for nature and your wellbeing.

Intentionally Natural is forever 100% cruelty free never tested or exploited compassionate natural beauty skincare and wellness

Forever Cruelty-Free

Compassion without compromise. Never tested or exploited.