Natural Beauty and Wellness Store | Intentionally Natural

At Intentionally Natural, we believe caring for yourself and loved ones should come with transparency, ease, and support. With a commitment to purity, safety, and effectiveness we offer an expertly curated collection of 100% natural and organic beauty and wellness products, all designed to align with your values and exceed your expectations.

Explore our thoughtfully curated range:

• Natural Health Products
  Nourish yourself with natural health and wellness essentials, free from synthetics, toxins, and additives.
• Natural Skincare & Organic Beauty
  You are what you absorb, so we make it easy to choose pure, high-performance skincare and beauty products, including many award-winners.
• Family Health and Wellness
  Safe, nurturing products crafted for every stage of family life. Our founder, a certified natural and organic skincare formulator and proud mom, was disheartened by misleading products marketed as “natural” or “organic,” preying on parents’ desire to choose better for their children. This concern became a driving force behind creating Intentionally Natural. With us, you’ll find a truly natural, trustworthy range for your family, babies, and kids.
• Eco-Friendly Living
  Protecting our planet is essential to us. From zero-waste home essentials to cruelty-free skincare and sustainably sourced superfoods, we offer options that align with your values and our earth-friendly promise.

Experience beauty, health, and wellness you can trust, supported by our commitment to integrity, transparency, and intentional choices.

At Intentionally Natural, we go beyond industry standards for "natural" and "organic" claims. While others may allow synthetic or harmful ingredients in small, undisclosed amounts, we stand by our Natural Only Promise to you when we say natural, we mean it. Our offerings are exclusively natural and organic, with every ingredient either naturally sourced, organically grown, or naturally derived, never synthetic. We maintain a 0% tolerance for "nature identical" synthetic ingredients, ensuring that every product reflects our commitment to purity and transparency. With Intentionally Natural, you can trust that each choice is naturally aligned with your values.

Sustainability is at the heart of Intentionally Natural. Every brand and product in our collection is crafted with sustainably sourced, ethically produced ingredients or materials. We take a "nothing unnecessary" approach to business, reducing waste and focusing on essentials. As we grow, we’re constantly evaluating and improving our practices to leave a lighter footprint on the planet. With Intentionally Natural, you can feel confident that every purchase supports responsible, thoughtful choices for both the people of Aotearoa and the environment.

Your Wellbeing is Our Priority

At Intentionally Natural, we’re driven by a mission to serve your highest health, not by high-profit margins. Our goal is to make natural, safe choices accessible for everyone, which is why you won’t find scarcity marketing, inflated pricing, or sales tactics here. Could we price our products higher? Perhaps, but our purpose is to ensure that the very best in natural beauty, health, and wellness is within reach. As a small NZ-owned and operated family-run business, we’re dedicated to offering transparency, genuine care, and fair pricing. While some may call it unconventional, our passion is in making a positive, lasting impact for you and for the world around us through a truly intentional approach.